The word “webinar” hardly summons images of fun. Yet 30MPC’s sales webinars really are the fun and exciting exception, so the typically boring sales webinar look wasn’t going to cut it. VSSL’s solution was to partner with the client on a content framework that looks like a rad new streaming service, feels like TV Guide, and is an unmistakably fun way to spend time. Each webinar series now looks like a TV show with episodes you don’t want to miss. Distinctive entertainment-style artwork celebrates &#8217;80s and &#8217;90s pop culture. 30MPC came up with fun show titles, including Wheel of Objections, Beat ChatGPT, and the Tactic TV epic, Tear Down That Cold Call.
Tactic TV Logo 
The goal for the Tactic TV logo was to create a unique extension to the 30MPC brand, capturing that feeling of nostalgia while also staying true to its fun and contemporary look and feel. This was achieved by pairing a retro TV illustration with the bright colors and crooked pill shapes used in the original 30MPC branding. The Tactic TV logo also connects back to the main logo by using the same beach scene found in the “0” of “30” and displaying it on the TV screen.
VSSL then created a simplified, secondary Tactic TV logo for use in smaller sizes, such as on episode artwork.
Tactic TV Website 
After we created the identity for Tactic TV, we developed wireframes to plan out a very different user experience that people would want to spend time with. Rather than drawing influence from the standard B2B content companies or podcasts, we looked at consumer streaming services like Netflix and Hulu for inspiration. Even the UI would stand apart from the typical webinar site. The result is a simple, intuitive, easy-to-navigate site. The main focus is on the different shows, the key art for each, the episodes available to watch, and the great featured hosts.
Each show became a mini brand within Tactic TV. The 30MPC founders can be seen in many of the illustrations in different scenarios, embodying the fun, irreverent personality of the 30MPC brand. In the end, we created a unique concept with custom illustrations and type treatments for every show on the Tactic TV network — and had way too much fun doing it.

<h4>Overview</h4>
VSSL client 30 Minutes to President’s Club — 30MPC — is a content company that creates resources, podcasts, newsletters, and webinars for salespeople to learn skills and close deals. To differentiate their webinars from all the noise in the sales world, 30MPC came up with a fresh new name and concept: Tactic TV! Tactic TV was a great name, but it needed a setting and look that would bring it to life. That’s where VSSL came in.

How VSSL & 30MPC Turned a Series of Webinars into Must-See Tactic TV

Overview

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How VSSL & 30MPC Turned a Series of Webinars into Must-See Tactic TV

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