Technology is a core VSSL function. We build highly performative websites, landing pages, and web apps from scratch, ensuring the speed and functionality customers want.
ASTERRA
Building a Data Access Portal for ASTERRA
Brain Corp
Rebranding and Repositioning Brain Corp
CMS Implementation
A one-size-fits-all approach to content management systems does not fit VSSL or our clients. We will work with each client to make sure we find the right system for them and customize the backend build to their needs. We also provide training for our clients to ensure they are comfortable with every aspect of managing their site content. Some of our (and our clients’) favorite CMS platforms include:
WordPress
Headless CMS Solutions
HubSpot CMS
Web Optimization
VSSL prioritizes site performance and page load speed, two of the most critical elements of advanced website design. Page load speeds are a major factor in Google search rankings. And slow-loading pages on a clunky site can damage your brand if they keep customers and prospects waiting. So we optimize for speed!
Content Delivery Networks
Server Caching
File Minification
Google Page Speed
Full-Stack Development
Full-stack web development means the expertise to develop the front of your website so that customers have a smooth, productive user experience that strengthens your brand. And the programming skills to build the site’s backend, where your servers, database, and applications are connected to create the functionality.
Vanilla JS
Modern JS Frameworks and Libraries
HTML/CSS
PHP
Relational and Non-Relational Databases
ADA Compliance
Publicly operated businesses, including their web content, must conform to the Americans with Disabilities Act. By having VSSL incorporate ADA compliance into your site, you’re also welcoming all visitors by providing a premier experience to everyone who wants to use it, including people with disabilities, which becomes a positive part of your brand.
Alternative Text for Images
Captions for Multimedia
Audio Recordings of Text
Color Contrast Requirements
We have our sea legs
“We couldn't be happier with the customer portal that VSSL designed and developed for us. Their extensive user research and user experience testing resulted in an interface that is not only visually appealing but also much more intuitive than before.”
James Perry, Executive Vice President at ASTERRA
Frequently Asked Questions
What does VSSL's technology team build?
VSSL builds custom B2B websites, landing pages, web applications, and customer portals. Work covers full-stack development: front-end implementation, back-end programming, database integration, CMS configuration, and ongoing maintenance.
What CMS platforms does VSSL work with?
VSSL builds on WordPress, HubSpot CMS, and headless CMS platforms including Contentful, Sanity, and Strapi. Platform recommendations depend on the client's content workflow and martech stack. VSSL also handles CMS migrations.
How long does a B2B website project take?
A standard B2B website rebuild takes 12 to 20 weeks. Marketing landing pages can be completed in 2 to 4 weeks. Custom web applications and portals typically take 16 to 24 weeks.
How much does a B2B website redesign cost?
B2B website cost depends on number of pages, design complexity, custom functionality, integrations, and CMS choice. VSSL website projects typically start at $30,000.
Does VSSL handle website hosting and maintenance?
Yes. VSSL offers ongoing maintenance retainers covering updates, security patches, performance monitoring, and content updates. Hosting can run through VSSL or on the client's preferred infrastructure (AWS, Cloudflare, WP Engine, HubSpot).
What is ADA compliance, and why does it matter?
ADA compliance means a website meets the accessibility standards required by the Americans with Disabilities Act, primarily WCAG (Web Content Accessibility Guidelines). VSSL builds ADA compliance into website projects from the start rather than retrofitting later.
What's the difference between a marketing website and a web application?
A marketing website attracts, informs, and converts visitors through content. A web application is interactive software accessed through a browser, with user authentication, data processing, and database integration. VSSL builds both, including ASTERRA's customer data portal.
How does VSSL approach website performance and page speed?
VSSL optimizes through CDNs, server caching, file minification, image optimization, and clean code. Sites are tested against Google PageSpeed Insights and Core Web Vitals before launch. Page speed affects both Google rankings and conversion rate.
Does VSSL integrate websites with marketing automation and CRM platforms?
Yes. VSSL integrates B2B websites with HubSpot, Salesforce, Marketo, and Pardot for form submissions, lead routing, attribution, and personalization. Configuration on the platform side is handled through VSSL's marketing operations practice.
Can VSSL build B2B e-commerce websites?
Yes, on Shopify, WooCommerce, and BigCommerce. E-commerce work covers product catalogs, payments, shipping, conversion rate optimization, and integration with marketing platforms for abandoned cart and lifecycle automation.