Creative at VSSL 

Creative at VSSL 

Creative at VSSL encompasses design, writing, and technology, all built around a central creative strategy, which is devised around each client’s business strategy.


From Confusion to Clarity: Creating the Kalix Brand


Making Cybersecurity Accessible



The reaction that people have when they hear your company’s name or see your logo or ads or products — that’s your brand. Simply, it’s what people think of you. To VSSL, that makes your brand one of the most fundamental and influential investments you will make because it connects you to people, both customers and employees, on whom success depends.

Naming and Brand Positioning

Visual Identity

Logo Design

Brand Voice


Effective UI/UX design puts the user at the center since it’s their reaction to the experience you create that can either build a relationship or damage it. At VSSL, UX design starts with research for insights into the target audience; we then develop detailed personas so we can design for a real individual. The end result is a user experience that’s both satisfying in function and visually pleasing.

Custom Website Design

Front-End Product Design

Wireframing and High-Fidelity Prototyping

Landing Page Design

Graphic Design

Graphic design is one of the most powerful tools we have for bringing your brand to vibrant life. VSSL uses world-class design as a magnet for attention that can strengthen your brand across channels. Your online presence, social media, and tradeshow appearances become more impactful through strategic, startling graphic design.

Art Direction

Printed Collateral

Tradeshow Graphics

Motion Graphics


In a world of short attention spans and even shorter character counts, every word, every sentence, has to earn the time and space it’s asking for. VSSL believes copy must pull a reader into a brisk and believable story, say something relevant to its audience, and persuade them to answer our client’s call to action.

Ad Campaigns

Email Cadences


Brand Voice

Campaign Development

Campaigns are how your brand reaches out to talk to the world. Whether you’re launching a new product or feature or engaging a new audience, VSSL starts every campaign with a strong core concept. Strategic design and copy ensure attention and relevance to your intended target. Carefully chosen tactics make sure the right people see it.

Campaign Platform

Ad Creation

Cross-Channel Design

Event Creation

We have our sea legs

DotComm Logo
Hermes Logo
One Awards Logo
Sandies Logo

“VSSL's work with us to develop the new Kalix name and brand has been revolutionary for the product. We are now able to easily communicate the unique benefits of Kalix and stand out in a rapidly growing marketplace. VSSL truly understands how to create a powerful brand that drives results.”

Kimberly Falk, VP of Marketing at Lightbend