From Confusion to Clarity: Creating the Kalix Brand

Item: VSSL Agency
Author: Kimberly Falk, VP Marketing, Lightbend

Overview

Lightbend, a technology company that enables developers to easily build data-centric applications, was market-testing a new product called Akka Serverless. But the product created confusion with their existing platform, didn’t resonate with their audience, and lacked a distinct brand, making it difficult to sell as a standalone product. Discover how VSSL developed a new name and brand to help Lightbend supercharge their sales efforts.

“We were struggling to create a brand that would resonate with our audience and differentiate us from our competitors. VSSL Agency’s work with us to develop the Kalix brand has been revolutionary. The new name and brand have helped us communicate the unique benefits of our product and stand out in a crowded market.”

Kimberly Falk, VP Marketing, Lightbend

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From Confusion to Clarity: Creating the Kalix Brand

Overview

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