With VSSL, your social media strategy is built with data, research, and analysis on the backend, and eye-grabbing, scroll-stopping content on the front end to obtain brand affinity, generate action and drive conversions.
Solera
Leveraging Paid Campaigns to Dramatically Expand Solera’s Sales Pipeline
Asterra
Generating Demand for ASTERRA
Strategic Planning
Organic social media is an excellent medium for talking to your customers, building brand relationships, and creating natural brand ambassadors. VSSL's social media management team brings together data and experience to build a custom social media marketing strategy for each client, using metrics to answer questions and develop recommendations.
Immediate Strategies
Long-Term Strategies
Sprout Social
HubSpot
Conversation Monitoring
Social media isn't just about what you say, but what people are saying about you. VSSL uses the latest tools to monitor millions of social media conversations just to hear what they're saying about your brand, your product, or your last social media campaign. We can recommend ways to leverage and respond to the conversations that people are having about you to make the most of social media opportunities.
Hashtag Monitoring
Sentiment Analysis
Competitor Monitoring
Community Engagement
Social Media Advertising
VSSL's social campaigns achieve results because they have clear goals and a plan to reach them. Whether it's a sales campaign or social media event promotion, VSSL social media campaign management will create a complete plan, including precise audience targeting, keyword research, boosted social posts, constant results monitoring, and ongoing adjustments.
Facebook/Instagram
TikTok
Audience Engagement
The two most important parts of audience engagement are the audience, followed by what you come up with that they will find more engaging than all the content around it. That's where VSSL comes in, helping you create content that makes people smile, laugh, think, and react. That's how you get the Likes, Shares, click-throughs, and brand ambassadors you're looking for.
Persona & Audience Discovery
Content Analysis
Messaging Analysis
Community Building
Content Development
Creative teams at VSSL live on social media. They've not only seen the best of what's out there, they also created some of it. We take the same approach to social media content we take with all creative projects: Does it solve a problem? Build the brand? Talk to the right people in their language and from their perspective? And will people be willing to spend time with it?
Videos
Blogs
White Papers
Webinars
We have our sea legs
“The VSSL team has gone above and beyond to develop a sharp new look and lively tone that would absolutely stand out in our market yet were so right for FinLync. As they helped us extend our brand further into social media, their design strategy amplified the media strategy to deliver the engagement and response we were looking for.”
Sarah Pease, Chief Marketing Officer at FinLync
Frequently Asked Questions
What does VSSL's social media team do?
VSSL's social media team handles strategy, content, community management, paid social, and social listening across LinkedIn, Facebook, Instagram, X (Twitter), and TikTok. Engagements range from full social media management to one-time strategy projects.
Which social platforms should B2B companies be on?
LinkedIn is the primary platform for most B2B companies — it's where buyers research vendors and decision-makers spend time. Secondary platforms depend on audience: X for tech and developer communities, YouTube for product education, Instagram for brand and culture content.
How is organic social different from paid social?
Organic social builds brand presence and community without paid distribution. Paid social uses ad spend to reach defined audiences who don't follow you yet. The two work together: organic builds a brand worth following, paid puts that brand in front of new audiences.
How often should a B2B company post on social media?
On LinkedIn, 3 to 5 posts per week from the company page plus consistent leadership activity is a strong baseline. On Instagram, 3 to 4 posts plus stories per week. VSSL prioritizes consistency and quality over volume, since low-engagement posts hurt reach.
What is social listening, and why does it matter for B2B?
Social listening monitors conversations about your brand, competitors, and category across social platforms — including untagged mentions. It surfaces customer sentiment, competitor weaknesses, and content opportunities. VSSL uses social listening to inform strategy and real-time response.
Can VSSL produce social content, or just strategy?
Both. VSSL produces graphics, short-form video, copy, and motion assets, and handles posting, scheduling, and engagement. For clients with strong in-house content teams, VSSL often handles strategy and analytics only.
How does VSSL measure social media performance?
VSSL ties social metrics to channel goals. Brand-building social is measured by reach, share of voice, follower growth, and sentiment. Demand-gen social is measured by traffic, leads, pipeline contribution, and cost per acquisition.
Does VSSL run B2B influencer marketing campaigns?
Yes, with a focus on credibility-driven B2B influencers — industry analysts, niche subject matter experts, podcast hosts, and category thought leaders. VSSL handles outreach, contracts, content collaboration, and performance tracking.
What tools does VSSL use for social media management?
VSSL works in Sprout Social, HubSpot, and native platform tools. Analytics and listening run on Sprout, Brandwatch, and platform-native insights. VSSL can integrate with the client's existing martech stack.
Can VSSL help with executive thought leadership on LinkedIn?
Yes. Executive thought leadership is one of the highest-ROI B2B social investments because buyers trust people more than brand pages. VSSL handles strategy, ghostwriting, and posting cadence, building presence in the executive's voice through a regular interview cadence.