VSSL Agency knows how to make paid media work efficiently and successfully for our clients by finding the precise audience you're looking for and channeling them right to you for more traffic, qualified leads, and sales.
Omnitracs
Leveraging Paid Campaigns to Dramatically Expand Omnitracs' Sales Pipeline
ASTERRA
Generating Demand for ASTERRA
Strategy & Planning
A complete audit of your current paid media (PPC) strategy comes first: where your dollars are going, what value they're returning, and where opportunities are being missed. We will also do a complete audit of your competitors' efforts, including who they are, the media they are using, and most importantly, the messaging they are using.
Platform Strategy Analysis
Tracking & Conversion Audit
Competitive Landscape Analysis
Opportunity Strategy Recommendations
Audience Discovery
The more you know about your audience, the more effective you can make your cross-channel campaign. In audience management, VSSL uses data to identify the audience you want to reach, the right message, the best time, and the correct digital channels to find them.
ICP/Customer Interviews
Persona Creation
Asset Audit
Buyer's Journey
Paid Search
PPC (pay-per-click) advertising, expertly executed by an experienced PPC agency like VSSL, can be one of your most efficient ways to drive engagement, traffic, and convertible leads. Search campaigns are built using precise keyword strategies designed to target a series of keyword sets to promote your ads across different keyword mindsets.
Google and Bing Search
Programmatic Advertising
Keyword Management
Responsive Search
Paid Social
Paid social advertising by VSSL gets targeted brand messages to your target audience on the platforms they use most. We know how to catch them top and mid-funnel long before they are shopping your competitors. Display and social paid campaigns are designed to make your brand stick in your prospects' minds so much that when they are finally ready to purchase, yours is the brand that crowds out any thoughts of your competitors.
Linkedin, Facebook, Instagram
Google Performance Max
Content Syndication
Retargeting
We have our sea legs
“VSSL has been a trusted partner for Kyriba’s digital marketing performance and more. Thanks to their efforts, we’ve been able to exceed our LinkedIn campaign goals and bring in a record number of high-quality, low-cost leads for our global sales team.”
Annie Hathaway, Sr. Manager, Digital Marketing at Kyriba
Frequently Asked Questions
What is paid media?
Paid media is advertising you pay to place, including paid search (Google, Bing), paid social (LinkedIn, Facebook, Instagram, TikTok), programmatic display, content syndication, and retargeting. VSSL runs B2B paid media across all major channels.
How much should a B2B company spend on paid media?
Paid media budget depends on sales cycle, deal size, and channel. Meaningful B2B LinkedIn tests typically start at $5,000–$10,000 per month; paid search budgets vary by industry CPC. VSSL builds budget recommendations based on cost-per-lead targets and pipeline goals.
What's the difference between paid search and paid social for B2B?
Paid search captures existing demand — buyers actively searching for solutions. Paid social creates demand by reaching ICP-matched audiences before they search. Most B2B companies need both: paid social fills the funnel, paid search captures intent at the bottom.
How long does it take to see results from paid media?
B2B paid media typically shows measurable performance within 30 days, with the first 60–90 days dedicated to learning — testing audiences, creative, and messaging. After that, optimization becomes a cycle of cutting underperformers and scaling winners.
What is account-based marketing (ABM), and does VSSL run ABM campaigns?
ABM targets a defined list of high-value accounts rather than broad audiences, typically 50–500 companies with personalized cross-channel messaging. VSSL builds and runs ABM programs using LinkedIn, programmatic platforms, and tools like Demandbase and 6sense.
What is content syndication, and is it worth it for B2B?
Content syndication pays third-party platforms to distribute B2B content (whitepapers, ebooks, reports) in exchange for lead capture. It's effective for filling the top of the funnel quickly when the content asset is strong. VSSL runs syndication as part of integrated paid media campaigns.
How does VSSL measure paid media performance?
VSSL tracks metrics tied to business outcomes: cost per qualified lead, cost per opportunity, pipeline generated, and customer acquisition cost. Upper-funnel metrics like CTR and CPM are tracked alongside, but the primary measurement is pipeline contribution.
What is retargeting, and when should B2B companies use it?
Retargeting shows ads to people who have already visited your website or engaged with your brand. It works because the audience is warm. VSSL segments retargeting audiences by behavior — pricing page visitors versus blog readers, for example — so messaging matches buying-journey stage.
Can VSSL audit my current paid media program?
Yes. A VSSL paid media audit reviews account structure, keyword strategy, audience targeting, creative, conversion tracking, and competitive positioning. The deliverable is a prioritized list of fixes and opportunities with estimated impact.
What paid media results have VSSL clients achieved?
Kyriba exceeded its LinkedIn campaign goals and brought in record volumes of low-cost qualified leads after VSSL took over its paid social program. Solera and Omnitracs saw substantial pipeline expansion through integrated paid campaigns.