Client: Omnitracs
Services: Social Media
Driving Results: VSSL’s Social Media Strategy for Omnitracs
Omnitracs, a part of Solera, has a suite of solutions across fleet safety, compliance, and efficiency that need to be marketed. They approached VSSL Agency with a challenge: to revamp their social media presence and increase engagement with their audience while also attracting new customers. VSSL developed a comprehensive social media strategy to help Omnitracs achieve these goals.
Objective 1: Stand Out from Competitors
To help Omnitracs stand out from its competitors, VSSL developed a visual strategy that was both eye-catching and relatable. VSSL ensured a consistent brand identity across Facebook and LinkedIn that incorporated Omnitracs’ brand colors while using engaging images and videos that featured people and technology. These images and videos were designed to convey the benefits of Omnitracs’ solutions in a relatable and accessible way.
Key Results
2,277%
Increase in Facebook engagements (26 → 618)
394%
Increase in Facebook impressions (1,763 → 8,715)
4,763%
Increase in Facebook clicks (8 → 389)
Objective 2: Increase Engagements with Current Audience
To increase engagement with Omnitracs’ current audience, VSSL developed a content strategy that included a mix of informative and entertaining posts. The content was designed to be relevant and useful to Omnitracs’ target audience while also being shareable and engaging. VSSL also implemented a social media monitoring strategy to respond promptly to any comments or questions from Omnitracs’ followers. In just one month, we saw an immediate increase in engagement on their social platforms.
LINKEDIN:
+283% increase in engagements (342 → 1,308)
+160% increase in impressions (12,884 → 33,531)
+503% increase in clicks (122 → 736)
+204 new followers (56,176 → 57,165)
FACEBOOK:
+2,277% increase in engagements (26 → 618)
+394% increase in impressions (1,763 → 8,715)
+4,763% increase in clicks (8 → 389)
+2,145% increase in daily reach (22 → 493)
Objective 3: Attract New Leads
To attract new leads, VSSL developed a lead generation strategy that focused on promoting Omnitracs’ content, including blog posts, webinars, and white papers, to reach a wider audience. For the webinars and white papers, prospects were directed to specific landing pages to capture their contact information so the sales team could follow up.
“VSSL helped us revamp our social media presence and develop a comprehensive strategy that has significantly increased engagement and attracted new followers. Their team is professional, creative, and responsive, and they have truly exceeded our expectations.”
Erica Frank, Sr. Director of Marketing, Omnitracs
Results
Thanks to VSSL’s comprehensive social media strategy, Omnitracs saw an immediate and significant increase in engagement, impressions, clicks, and followers across their social media platforms. The new visuals and relatable content helped Omnitracs stand out from its competitors, and the increased engagement helped them connect more effectively with their current audience. The content promotion strategies also helped Omnitracs attract new leads and grow their customer base.
The success of this social media strategy demonstrates the power of VSSL’s brand-first approach — helping companies stand out in their market, attract the right customers, gain maximum value, and deliver bold digital marketing experiences that will drive sustained growth for long-term success.
