Client: Finlync
Services: Social Media Strategy and Social Media Management
How a Social Media Strategy Boosted Results for Finlync
About Finlync
FinLync is a privately held global fintech company transforming the insights and functionality of corporate finance and treasury offices through its world-class products. FinLync’s ERP native apps and API connectivity empower treasurers to optimize cash, make better, faster decisions, save time, and reduce the resources needed to manage complex finance needs. FinLync’s largest clients include Fortune 500 and Fortune 2000 companies.
Challenge
FinLync wanted to position the company as the leading treasury management solution while adding a fun, edgy feel to their marketing. But the company’s outdated branding and social media strategy didn’t reflect these goals and contained messaging that wasn’t geared towards their targeted market.
FinLync came to VSSL looking to build brand awareness, while also improving their messaging and enhancing their social media performance.
Key Results
98%
Increase in LinkedIn post clicks
92%
Increase in LinkedIn engagements
46%
Increase in LinkedIn engagement rate
Solution
VSSL got to work by first bringing the new FinLync brand to life. We incorporated the updated color palette and added bold and innovative design elements into their website and social media to appeal to FinLync’s target audience. The next step was to build out a social media strategy that highlighted consistent branding, a quirky tone and voice and created fresh content that would stand out in an oversaturated market.
When building out the overall social media strategy, the crew took a look at FinLync’s competitors, strengths, weaknesses and developed a content strategy centered on innovative content ideas that would help deliver the results they were looking for. We noticed that their competitors hadn’t tapped into using memorable and trending content, so we incorporated fresh animations, quote graphics, polls, eBooks and jumped on the hot meme trend, which allowed their content to feel relevant and break through the noise.
“The VSSL team went above and beyond to develop a sharp new look and lively tone to help Finlync stand out in our market. Their design strategy amplified the media strategy to deliver the engagement and response we were looking for.”
SARAH PEASE VP, Global Head of Marketing, FinLync
Results
Using this new branding, messaging, and engaging content allowed FinLync to see results immediately. Within four months, FinLync was able to increase all of their social media KPIs and achieve:
420 new LinkedIn followers
32% increase in LinkedIn impressions
98% increase in LinkedIn post clicks
92% increase in LinkedIn engagements
46% increase in LinkedIn engagement rate
