Client: Asterra
Services: Creative, Technology, Strategy
Building the ASTERRA Brand from Scratch
OverView
ASTERRA sought to establish a distinctive identity that reflected its mission to apply advanced analytic capabilities to synthetic aperture radar. From conceptualizing a captivating name to crafting a compelling visual identity, this case study showcases the meticulous steps VSSL took to bring ASTERRA's vision to life and position it as a leader in the market.
![ASTERRA Brand Collage](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fast-collage.794be818.jpg&w=3840&q=75)
![ASTERRA Brand Guide 1](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fast-brand-guide-1.7dd7afb3.jpg&w=1920&q=75)
![ASTERRA Brand Guide 2](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fast-brand-guide-2.83e7824d.jpg&w=1920&q=75)
![ASTERRA Brand Guide 3](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fast-brand-guide-3.e4911258.jpg&w=1920&q=75)
![ASTERRA Brand Guide 4](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fast-brand-guide-4.7ef79f55.jpg&w=1920&q=75)
![ASTERRA Brand Guide 5](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fast-brand-guide-5.56669763.jpg&w=1920&q=75)
![ASTERRA Brand Guide 6](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fast-brand-guide-6.a2023e6f.jpg&w=1920&q=75)
![ASTERRA Brand Guide 7](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fast-brand-guide-7.a6392112.jpg&w=1920&q=75)
![ASTERRA Brand Guide 8](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fast-brand-guide-8.052d2fc3.jpg&w=1920&q=75)
![ASTERRA Brand Guide 9](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fast-brand-guide-9.7881a0ac.jpg&w=1920&q=75)
![ASTERRA Prototype Screens](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fast-prototypes.cd6ff0bd.png&w=3840&q=75)
![ASTERRA Prototype Screens](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fast-screens-1.2231a8eb.png&w=3840&q=75)
![ASTERRA Prototype Screens](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fast-screens-2.968989e2.png&w=3840&q=75)
![ASTERRA Prototype Screens](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fast-screens-3.4b4a356e.png&w=3840&q=75)
![ASTERRA Banner Guide 1](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fast-banner-1.c7360dd6.png&w=3840&q=75)
![ASTERRA Banner Guide 2](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fast-banner-2.abd6ff46.png&w=3840&q=75)
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