VSSL believes in a comprehensive approach to SEO: analysis of your current situation; research to develop a strategy, on-page and off; and technical implementation of that strategy.
Asterra
Generating Demand for ASTERRA
Hub
Dominating First-Page Rankings for Hub
Competitive and Technical Audits
Your project begins with a full SEO audit of your current web performance to gauge overall site health and potential optimizations. The audit shows where you stand in page rankings, click-throughs, bounce rates, and other metrics. We also analyze your competitors' strategies to identify opportunities for improving your position.
Keyword Ranking Analysis
Site Health Analysis
Backlink Profile Analysis
Competitive Landscape and Keyword Gap Analysis
Content Strategy
We conduct a thorough analysis of the current content on the site, then create content designed to take advantage of whitespace in the market and rank high to bring in traffic around topics that mean the most to your brand. We specialize in finding exactly what your customers need during each of their stages in the buyer's journey. VSSL also helps you create beautiful content and meaningful assets that will help move your prospects through the funnel.
Asset Analysis
Pillar Pages
Blogging
Topic Rankings
On-page Optimization
On-page, VSSL optimizes for text length and readability, keyword placement, internal site links, and alt text descriptions of your images. Optimization practices are also applied to new and updated content while incorporating targeted keyword sets. We can develop blogs, articles, white papers, interviews, and other text-dependent content to attract and inform your prospects.
Keyword Research
Site Health Optimization
URL and Site Architecture
Conversion Rate Optimization
Authority Development
Page authority in SEO is the value a search engine assigns to your webpage. A higher-value web page has a higher probability of showing up in organic search results. VSSL's best practices for establishing page authority include carefully selected backlinks on your page, guest blogging, and other techniques to increase domain authority as a trusted site.
Linking Strategy
Keyword Topic Ownership
Thought Leadership
Schema Mark-Ups & Featured Snippets
We have our sea legs
“The VSSL team is an amazing organization that delivers results. They have been instrumental in driving marketing outcomes at several companies. At Hub, the team's SEO plan resulted in massive increases in our direct and organic traffic. The VSSL team is responsive, smart, insightful and action oriented. I highly recommend VSSL to any marketing leader looking for a reliable agency.”
Freddy Mangum, CEO at Hub
Frequently Asked Questions
What is B2B SEO?
B2B SEO is the practice of improving how a B2B website ranks in organic search results to attract qualified buyers researching solutions. Effective B2B SEO drives inbound leads at a lower long-term cost than paid media. VSSL provides B2B SEO across technical, content, and authority development.
What does VSSL's SEO process look like?
VSSL SEO engagements start with a full audit covering site health, keyword rankings, backlinks, and competitive gaps. From there, VSSL implements technical SEO, on-page optimization, and authority development in priority order — usually technical fixes first, then content, then link building.
How long does it take to see SEO results?
Most VSSL SEO clients see meaningful organic traffic growth between months 4 and 6, with continued compounding through month 12. Technical fixes can produce faster wins for sites with crawlability or indexing issues.
What's the difference between technical SEO and content SEO?
Technical SEO covers site speed, indexing, mobile usability, schema markup, and architecture. Content SEO covers keyword targeting, content quality, search intent matching, and internal linking. VSSL handles both, since one without the other usually underperforms.
What is keyword research?
Keyword research identifies the search terms B2B buyers actually use, then prioritizes which to target based on volume, competition, and buyer intent. VSSL focuses on intent — a high-volume keyword that attracts the wrong audience underperforms a lower-volume keyword that brings qualified prospects.
Does VSSL handle content creation, or just SEO strategy?
VSSL handles both. The SEO team writes pillar pages, blog content, and supporting assets, often by interviewing the client's subject matter experts. This keeps technical content credible and keyword-optimized.
What is schema markup, and does VSSL implement it?
Schema markup is structured data added to a website's code that tells search engines what the content is — articles, FAQs, products, organizations. VSSL implements schema as part of technical SEO. Schema is also foundational for AEO (answer engine optimization).
How is AEO different from SEO?
SEO optimizes for ranked links in Google and Bing. AEO (answer engine optimization) optimizes for AI-generated answers in ChatGPT, Perplexity, Claude, and Google AI Overviews. The two overlap, but AEO emphasizes structured data, factual extractability, and brand entity signals more heavily. VSSL offers both as separate but complementary services.
Does VSSL do link building?
Yes, selectively. VSSL focuses on backlinks from credible, relevant sources through digital PR, guest content, partnership outreach, and resource page placements. VSSL does not use link networks or paid link schemes.
What SEO results have VSSL clients achieved?
Hub Security saw substantial increases in direct and organic traffic after VSSL implemented a comprehensive SEO strategy. The company's CEO publicly credited the work as a key driver of pipeline growth. Specific results vary by industry and starting point.