Marketing and Sales Enablement and Alignment
Sales teams perform at their best when they have the content, tools, knowledge, and other resources to actually close deals. As a sales enablement agency, VSSL can help you develop the right resources for an effective sales enablement strategy. The end result brings your sales and marketing into alignment for a far more powerful partnership.
With experience setting up sophisticated sales routing tools and strategizing alerts, we can help make your sales team’s time more efficient, productive, and profitable.
Aligning Marketing and Sales Strategies
Marketing and sales strategies can spur growth most effectively when their goals, tools and messages are in sync. Alignment can be challenging, but with the right support — like tools from Salesforce and HubSpot — you can make it happen and reap the rewards.
Building Demand and Lead Generation
VSSL believes that generating demand and turning demand into leads is one of the core responsibilities of an aggressive, technology-driven B2B lead generation agency. As a demand gen agency, VSSL knows how to drive interest in your product. But we are also a lead gen marketing agency, with the technology and experience to turn that demand into actionable leads.
Because lead generation at VSSL is technology driven, and lead gen technology is constantly changing, staying up with and ahead of emerging lead gen techniques is one of our most important roles.
Understanding buyer intent through the use of buyer intent data plays a significant role in successful B2B lead generation. VSSL can help turn buyer intent into buyer engagement and actual purchase.
Buying signals point you to the most promising leads because they indicate proximity to purchase. In our lead generation process, VSSL captures and harnesses this data as it’s generated at different points in the buyer’s journey.
Data Enrichment and Business Intelligence
We utilize data enrichment technology such as ZoomInfo or DiscoverOrg to continually update information in your database to enhance its completeness and quality. The value of that data is further raised through the business intelligence – BI – process, where it’s analyzed and turned into actionable knowledge.
Improve Your Analytics and Reporting
Most marketers know their performance measurement and analysis could be improved. With the power of a marketing operations dashboard customized to your requirements and your business, the data reporting and data analytics can be automated, assembled and presented just as you need them.
What reports do you need? What level of detail? What are your performance standards and how do you want the analysis presented? A custom dashboard can provide you with exactly what you want in the format you want it.
Dynamic reports can be as simple or as complex as you need in order to follow the performance of each campaign against KPI spend and results metrics, and ROI requirements.
Google Data Studio
With Google Data Studio, we can help you unlock the power of your data by transforming it into attractive, information-packed reports for easy consumption by specific audiences.
VSSL provides complete data analytics so you have clear information from which you can draw solid insights and respond with measured actions.
When it comes to industry trends, you want to be an identifier and a leader, not a spectator. The right analytics can help you spot the trends that create opportunities.