Creative at VSSL encompasses design, writing, and technology, all built around a central creative strategy, which is devised around each client’s business strategy.
Kalix
From Confusion to Clarity: Creating the Kalix Brand
Permiso
Making Cybersecurity Accessible
Branding
The reaction that people have when they hear your company’s name or see your logo or ads or products — that’s your brand. Simply, it’s what people think of you. To VSSL, that makes your brand one of the most fundamental and influential investments you will make because it connects you to people, both customers and employees, on whom success depends.
Naming and Brand Positioning
Visual Identity
Logo Design
Brand Voice
UI/UX
Effective UI/UX design puts the user at the center since it’s their reaction to the experience you create that can either build a relationship or damage it. At VSSL, UX design starts with research for insights into the target audience; we then develop detailed personas so we can design for a real individual. The end result is a user experience that’s both satisfying in function and visually pleasing.
Custom Website Design
Front-End Product Design
Wireframing and High-Fidelity Prototyping
Landing Page Design
Graphic Design
Graphic design is one of the most powerful tools we have for bringing your brand to vibrant life. VSSL uses world-class design as a magnet for attention that can strengthen your brand across channels. Your online presence, social media, and tradeshow appearances become more impactful through strategic, startling graphic design.
Art Direction
Printed Collateral
Tradeshow Graphics
Motion Graphics
Copywriting
In a world of short attention spans and even shorter character counts, every word, every sentence, has to earn the time and space it’s asking for. VSSL believes copy must pull a reader into a brisk and believable story, say something relevant to its audience, and persuade them to answer our client’s call to action.
Ad Campaigns
Email Cadences
Blogs
Brand Voice
Campaign Development
Campaigns are how your brand reaches out to talk to the world. Whether you’re launching a new product or feature or engaging a new audience, VSSL starts every campaign with a strong core concept. Strategic design and copy ensure attention and relevance to your intended target. Carefully chosen tactics make sure the right people see it.
Campaign Platform
Ad Creation
Cross-Channel Design
Event Creation
We have our sea legs
“VSSL's work with us to develop the new Kalix name and brand has been revolutionary for the product. We are now able to easily communicate the unique benefits of Kalix and stand out in a rapidly growing marketplace. VSSL truly understands how to create a powerful brand that drives results.”
Kimberly Falk, VP of Marketing at Lightbend
Frequently Asked Questions
What does VSSL's creative team do?
VSSL's creative team handles brand identity, naming, visual design, UI/UX, copywriting, and campaign development for B2B companies. Every project starts with a creative strategy tied to business goals, so design supports marketing outcomes.
What's included in a brand identity project with VSSL?
A VSSL brand identity project covers naming (when needed), brand positioning, logo design, color and typography systems, visual identity guidelines, and brand voice. Foundational assets like pitch decks, sales collateral, and web design are typically included so the brand launches consistently.
How is UI/UX design different from graphic design?
UI/UX design focuses on how users move through a digital product or website — what they see, click, and experience. Graphic design focuses on visual communication across formats: ads, social, print collateral, and presentations. VSSL handles both.
How long does a brand identity project take?
Most VSSL brand identity projects take 8 to 12 weeks. A naming exercise adds 2 to 4 weeks. A logo refresh or visual update can be completed in 4 to 6 weeks.
Does VSSL design websites in addition to creating the brand?
Yes. VSSL handles brand and website work as one integrated engagement, with the creative and technology teams collaborating on design, copy, development, and launch.
What is brand voice, and why does it matter for B2B companies?
Brand voice is the personality and tone of your written communication across web copy, ads, emails, and social posts. A consistent brand voice makes B2B marketing recognizable and builds buyer trust. VSSL develops brand voice guidelines as part of identity projects.
Can VSSL help with a B2B rebrand?
Yes. Rebranding is a frequent VSSL engagement. Recent rebrands include Sprout, Permiso, Brain Corp, and Kalix. VSSL rebrands start with research — customer interviews, competitive analysis, and a brand equity audit — before any visual work begins.
Does VSSL write copy, or just design?
VSSL has a dedicated copywriting practice covering ad campaigns, email cadences, blog content, brand voice guidelines, and full website copy. Copy and design are developed together rather than sequentially.
What types of campaigns has VSSL created?
VSSL has built B2B product launches, demand generation campaigns, brand awareness campaigns, and account-based marketing programs across LinkedIn, paid search, programmatic, email, and tradeshow channels. Recent campaign work includes Optimal Dynamics, Solera, ASTERRA, Permiso and Kalix.
Does VSSL produce video and motion graphics?
Yes. VSSL produces video content, motion graphics, and animated brand assets for use across web, social, paid media, and events. Motion assets follow the same design system as static brand work.