For Hub, VSSL’s SEO strategy helped to double traffic and land several first-page search positions for prime industry-relevant keywords.

Solution/How We Did It

Pages

First, we researched the industry and did a detailed competitor analysis and then assembled keywords in three categories: 1) words that Hub was already ranking for within the Top 100; 2) words that were industry-relevant but were not owned by any industry competitors; 3) words that were owned by competitors but were worth pursuing to outrank the competition.

From there, we updated the content on each page of the Hub website with the selected keywords to improve search ranking, including relevant meta descriptions and updated headers and page titles to better capture each page’s content. 

Blogs

The VSSL crew incorporated selected keywords into every blog on the site, with each word strategically chosen and placed. We created relevant meta descriptions as well. Note that blog optimizations are incredibly fluid, with a constant re-balancing of efforts among different areas to achieve maximum results. For Hub, the six-week timeframe was sufficient to see the results and pivot our strategy where needed. We also created a strategic internal backlinking map that guides users through Hub’s content along an informative path in hopes of generating leads. 

Technical

Our crew conducted a detailed site audit and identified a number of technical fixes that would improve the site’s health, speed, and domain authority. Alt tags for all images, meta descriptions, heading/page formats, and other additions were made over a two-week period, and we saw the results of these changes immediately. 

Content Strategy

A workflow was established with our point of contact to ensure all revised blogs aligned with the SEO strategy prior to going live. We also verified that the new content being created every month supported our SEO goals for search ranking and overall visibility in the competitor landscape.