VSSL Agency
No. 5382

What an effective SEO Strategy Can Do

Hub Demand Generation

/ 2021

VSSL Agency

For Hub, VSSL’s SEO strategy helped to double traffic and land several first-page search positions for prime industry-relevant keywords.

BACKGROUND

Hub is a presales solution that helps sales engineers respond faster, establish value, and pursue opportunities efficiently to win more business.

TIMELINE

Six weeks, plus ongoing maintenance

ISSUE

Hub launched in 2020 with a brand-new website and very little digital footprint. Our SEO goals were:

  • Optimize each page on the website with industry-relevant keywords or with the different SEO variables that are taken into consideration for site health and domain authority
  • Bring intentional keyword and SEO strategies to the blogs, as well as an internal backlinking strategy to connect the content in a thoughtful and relevant manner
  • Repair a variety of technical SEO issues that were negatively impacting site health
  • Create a long-term, SEO-driven content strategy to build on the results these actions would bring and ensure new content meets these standards
Services Demand Generation

Website https://hub.inc/

VSSL Agency

Solution/How We Did It

Pages

First, we researched the industry and did a detailed competitor analysis and then assembled keywords in three categories: 1) words that Hub was already ranking for within the Top 100; 2) words that were industry-relevant but were not owned by any industry competitors; 3) words that were owned by competitors but were worth pursuing to outrank the competition.

From there, we updated the content on each page of the Hub website with the selected keywords to improve search ranking, including relevant meta descriptions and updated headers and page titles to better capture each page’s content. 

Blogs

The VSSL crew incorporated selected keywords into every blog on the site, with each word strategically chosen and placed. We created relevant meta descriptions as well. Note that blog optimizations are incredibly fluid, with a constant re-balancing of efforts among different areas to achieve maximum results. For Hub, the six-week timeframe was sufficient to see the results and pivot our strategy where needed. We also created a strategic internal backlinking map that guides users through Hub’s content along an informative path in hopes of generating leads. 

Technical

Our crew conducted a detailed site audit and identified a number of technical fixes that would improve the site’s health, speed, and domain authority. Alt tags for all images, meta descriptions, heading/page formats, and other additions were made over a two-week period, and we saw the results of these changes immediately. 

Content Strategy

A workflow was established with our point of contact to ensure all revised blogs aligned with the SEO strategy prior to going live. We also verified that the new content being created every month supported our SEO goals for search ranking and overall visibility in the competitor landscape.

ALEXA RANKING IMPROVED BY

411%

SITE HEALTH ROSE FROM 81% TO

91%

VISIBILITY ROSE TO

411%

ORGANIC TRAFFIC DOUBLED TO

15.86%

ALEXA RANKING

Improved by 411%, jumping from 1,532,408 to 299,752 in a six-week period on a global scale, and to 44,179 nationally.

SITE HEALTH

Rose from 81% pre-implementation to a consistent 91% month-to-month since then.

VISIBILITY

Hub first launched with just 0.04% visibility across the 48 keywords that we were tracking, with only one keyword ranking in the Top 50. Our strategy improved total visibility to 8.40%, which continues to grow. 22 of the 48 target keywords now rank in the Top 100 and 7 in the Top 10.

COMPETITIVE STRATEGY

We secured a higher rank for keywords that competitors previously owned, including several first-page rankings. Including a page 2 ranking for “Hub,” a highly competitive keyword.

DOUBLING TRAFFIC

Organic search previously drove just 7.65% of all site traffic. Our strategy more than doubled that figure to 15.86%.