Crushing Benchmarks: Achieving a +25 Point Brand Lift for Identifix

Strategy

To get the data we needed, we partnered with StackAdapt to utilize their in-house Brand Lift Study tool. Unlike traditional third-party solutions that can be slow or cost-prohibitive, this methodology allowed us to measure consumer sentiment in real-time.

The Methodology
From November 14 through December 14, 2025, we deployed a 1-click survey directly within the programmatic ecosystem where our ads were running. The study utilized a rigorous “Exposed vs. Control” framework:

• Control Group: A random sample of the target audience who had not yet been served an ad but were served the survey.
• Exposed Group: Users who saw our ads at least twice over a three-day period before being served the survey.

By asking a single, focused question—”Have you heard of Identifix?”—we were able to isolate the exact “lift” attributed to our media.

Results

The study reached 14,199 respondents, providing a robust data set that proved our campaigns were doing much more than just “showing up”—they were sticking.

Metric	Results	Industry Benchmark
Absolute Lift	25.15%	2% – 8%
Relative Lift	152.51%	10% – 40%
Positive Response Rate	19.10%	20% – 30%

Understanding the Metrics
In a brand-backed strategy, we look beyond the “what” and focus on the “how” by using specific definitions to measure success:

• Absolute Lift (+25 Points): This shows the exact size of the improvement caused specifically by the campaigns. In this study, a +25 point lift means that for every 100 people in our target audience, 25 additional people recognized the Identifix brand specifically because they saw our ads.
• Relative Lift: This shows how much more effective the campaigns are compared to not running any campaigns at all. It is the difference in positive responses from the exposed group relative to the control group.
• Positive Response Rate: The proportion of people who recognize the brand regardless of which group they were in.

Key Insights

• Guaranteed Recognition: The campaigns drove a +25 point lift in brand recognition.
• Behavioral Impact: Before exposure, only 1.5 out of 10 people recalled the brand. After seeing the ads, that number jumped to 4 out of 10.
• Highly Effective Creative: A relative lift of 153% indicates that users were more than twice as likely to recognize the brand after seeing the ads, suggesting the creative and targeting were highly relevant.

Data-Driven Branding

The results confirmed that our top-of-funnel strategy was working: the media was successfully moving the needle on brand awareness in a way that exceeded industry expectations.

However, the data also provided a strategic roadmap for the future. With a positive response rate of 19.10% (slightly below the 20-30% benchmark), we identified a meaningful opportunity for continued growth. While the campaigns are moving awareness in the right direction, there is still significant “white space” to capture within the automotive repair industry.

By leveraging StackAdapt’s real-time insights, we’ve moved from guessing at awareness to quantifying it—allowing us to optimize our mid-flight strategy and build a more defensible, data-backed brand story for our clients.