Are You Hiding Your Best Content on Your Homepage?

Jay Baer on web content:

we are in an age where every page of your website is potentially a homepage, and if you have some sort of amazing secret sauce, promotional item, calendar item, testimonial quote, something great about you that only exists on your homepage, half of the people coming to your site, if not more, will never, ever, ever see that thing that you think is so amazing. Every page is a homepage.

This has been true for some time. It’s so easy for people to visit your site and never even see the homepage. If it’s important to your business, make sure your content is easy to get to from any page.