What Happens If You Like Everything You See on Facebook?

From Wired’s Mat Honan:

My News Feed took on an entirely new character in a surprisingly short amount of time. After checking in and liking a bunch of stuff over the course of an hour, there were no human beings in my feed anymore. It became about brands and messaging, rather than humans with messages.

Likewise, content mills rose to the top. Nearly my entire feed was given over to Upworthy and the Huffington Post. As I went to bed that first night and scrolled through my News Feed, the updates I saw were (in order): Huffington Post, Upworthy, Huffington Post, Upworthy, a Levi’s ad, Space.com, Huffington Post, Upworthy, The Verge, Huffington Post, Space.com, Upworthy, Space.com.

What’s interesting is that he liked everything — content from his friends as well as from different brands — and yet his feed became filled with solely branded content. Is Facebook overcompensating because most people don’t click branded content? Or does Facebook think less of our personal content? Either way, it’s a fascinating article and well worth a read.