David Tillson

Author

Principal, VSSL

David Tillson

As one half of the dual-captain command, David is a marketing executive with more than 20 years of experience in competitive roles — both in-house and within agency settings. David is passionate about helping clients grow their brand and engage their customers while also developing and empowering every member of the kick-ass VSSL roster.

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Posts by David Tillson

100 articles

  • Blog
How to Use the Meta Ad Library to See Your Competitors’ Ads (and Improve Your Own)

How to Use the Meta Ad Library to See Your Competitors’ Ads (and Improve Your Own)

  • Blog
How to Design a Memorable Logo: 9 Proven Tips for Better Brand Recognition

How to Design a Memorable Logo: 9 Proven Tips for Better Brand Recognition

  • Blog
Why Your Brand is Your Strongest Asset in the Age of AI Search

Why Your Brand is Your Strongest Asset in the Age of AI Search

  • Blog
Steal This Workflow: A Recap of Our Inaugural 2025 HUG

Steal This Workflow: A Recap of Our Inaugural 2025 HUG

  • Press
Webby Honoree

Beyond Type 1 Honored for Best Non-Profit Website in the 29th Annual Webby Awards

  • Press
VSSL Agency Earns Prestigious HubSpot Onboarding Accreditation

VSSL Agency Earns Prestigious HubSpot Onboarding Accreditation

  • Blog
Helping To Keep the Lightbend Marketing Team Smiling

Helping To Keep the Lightbend Marketing Team Smiling

  • Press
VSSL reaches HubSpot Partner Platinum Tier

VSSL Agency Reaches Platinum Tier as a HubSpot Solutions Partner

  • Press
VSSL Agency Named to 2024 HubSpot Partner Advisory Council

VSSL Agency Named to 2024 HubSpot Partner Advisory Council

  • Blog
How to Choose the Right Typography for Your Brand

How to Choose the Right Typography for Your Brand

  • Blog
UGC-Blog

User Generated Content for B2B Growth: 6 Strategies to Amplify Your Brand

  • Blog
Generate-Tradeshow-Leads

How to Generate Leads at Trade Shows: 7 Strategic Approaches

  • Blog
Bottom-vs-Top-Funnel

Upper Funnel vs Lower Funnel Marketing: Which Strategy Fits Your Needs?

  • Blog
Optimize-ABM-Funnel

How to Optimize Your ABM Funnel: 8 Steps for Growth

  • Blog
How to Increase Linkedin Engagement: 7 B2B Tips

How to Increase LinkedIn Engagement: 7 B2B Tips

  • Blog
How to Make a Chatbot Sound More Human

How to Make a Chatbot Sound More Human

  • Press
VSSL Takes Home Bronze and Silver One Awards 2023

VSSL Agency Takes Home Bronze and Silver at the One Awards 2023

  • Blog
Marketing Operations Demystified with Lisa Sydes

Marketing Operations Demystified with Lisa Sydes

  • Press
New Strategic Partner Marketing Program Drives Growth in Partner Marketing Efforts

New Strategic Partner Marketing Program Drives Growth in Partner Marketing Efforts

  • Blog
VSSL Agency’s Recent Award Wins

VSSL Agency’s Recent Award Wins

  • Press
1% For The Planet

VSSL Agency Pledges 1% of all Sales to Environmental Causes

  • Blog
Computer with keyboard and mouse

Thinking About a Website Redesign? Here Are Our Top 7 Tips

  • Press
Hubspot Impact award badge

VSSL Wins The 2022 HubSpot Impact Award For Product Excellence

  • Press
One Awards Silver award badge

VSSL Agency Takes Home Silver at the One Awards 2022

  • Event
Brains & Brews glasses

Brains & Brews on the Bay

  • Press
VSSL Agency Named One of San Diego Business Journal’s Best Places to Work 2022

VSSL Agency Named One of San Diego Business Journal’s Best Places to Work 2022

  • Event
Brains & Brews skull with beers

VSSL and San Diego Design Week 2022

  • Blog
Rocks balancing on top of each other

Content and SEO: It’s All About Balance

  • Blog
How VSSL Helped Honeycomb Credit

How VSSL Helped Honeycomb Credit

  • Blog
Pen, paper and magnifying glass

Why Your Forms Aren’t Converting: How to Improve Conversion Rates

  • Blog
Three cookies, one with a bite taken out of

First-Party vs Third-Party Cookies: What’s the Difference?

  • Blog
Lithographic hand holding dart

Six Tactics for ABM Campaign Success

  • Blog
Tombstone with "R.I.P." letters on front

Lead Generation Is Dead

  • Blog
Hands holding a sprouting plant

10 Marketing KPIs That Will Measure the Growth of Your Business

  • Blog
Microphone on top of charcoal background

10 Marketing Trends from 2021: What Works and What Doesn’t

  • Blog
Tic-tac-toe game drawn on the ground

3 SEO Tactics That Are Crucial For Business Development

  • Blog
Stopwatch on top of gold background

How Website Speed Impacts the Conversion Rates of Businesses

  • Blog
Film reel with film coming out

Video Marketing: Why It Is Crucial for Optimal Business Development

  • Blog
Miscellaneous stationary in holder

DIY vs Professional Website Design: What Are The Main Differences?

  • Blog
Illustration of chess pieces on chessboard

How To Develop A Design Strategy That Suits Your Business Needs

  • Blog
Laptop computer using a search engine

Top UI Design Mistakes That Can Affect Website Traffic

  • Blog
Illustration of compass on top of gold background

Branding Sets the Course for Business Success

  • Blog
Illustration of demand generation icons going into funnel on top of a gold background

Top Tips for Creating Demand Generation Strategies

  • Blog
Antique magnifying glass over website browser window

UI Design Tips to Turn Website Visitors into Clients

  • Blog
VSSL For Change

VSSL 4 Change: Part 2

  • Blog
Hand holding smart phone on top of gold background

3 Mistakes to Avoid In Social Media Marketing

  • Blog
Business Development: Beginners Guide to Creating Partnerships

Business Development: Beginners Guide to Creating Partnerships

  • Blog
Marketing Operations KPIs: 6 Metrics to Track

Marketing Operations KPIs: 6 Metrics to Track

  • Blog
Going Viral: 5 Factors that Help Marketing Campaigns

Going Viral: 5 Factors that Help Marketing Campaigns

  • Blog
Antique magnifying glass over website browser window

Web Optimization: UI Design Tips to Turn Website Visitors into Clients

  • Blog
Two colored magnet on top of charcoal background

7 Ways to Reduce Customer Acquisition Costs (CAC)

  • Blog
Antique magnifying glass on top of gold background

Making Social Media Accessible: A How-To Guide

  • Blog
Old-fashioned camera with the watermark stock written over the top 5 times

Stock Photography That Doesn’t Suck

  • Blog
A typewriter in a lithograph format

HubSpot vs WordPress: What Is the Best Blogging Platform?

  • Blog
Lithographic styled funnel on top of background consisting of chart diagrams

3 Steps for Maximizing Cross-Selling Opportunities in Your ABM Funnel

  • Blog
Old fashioned compass on top of gold background

Why Is a Creative Brief So Important?

  • Blog
Hubspot Platinum Partner badge on top of gold background

Achieving Digital Marketing Nirvana with HubSpot Reporting and Dashboards

  • Blog
Insycle logo on top of background with chart diagrams

Insycle Spotlight: Streamline Data with Ease

  • Blog
Lithograph heart against a textured brown background

Emotional Marketing: How to Use It in Your Next Campaign

  • Blog
VSSL For Change

What Is VSSL For Change?

  • Blog
How to Successfully Tackle a Logo Design Project 

How to Successfully Tackle a Logo Design Project 

  • Blog
Anchor medallion pegged into wooden board

Best Practices for Marketing and Sales Alignment

  • Blog
How PPC and SEO Can Work Together To Benefit You

How PPC and SEO Can Work Together To Benefit You

  • Blog
4 Considerations to Define Your Brand’s Photographic Style

4 Considerations to Define Your Brand’s Photographic Style

  • Blog
Lithograph of sailor with gold coins on eyes

The Best Zoom Backgrounds on the Web

  • Blog
Anchor medallion pegged into wooden board

Resources We Love During Quarantine

  • Blog
10+ Zoom Backgrounds For Better Conference Calls

10+ Zoom Backgrounds For Better Conference Calls

  • Blog
VSSL logo on top of a life preserver

Digital Marketing and COVID-19: What You Need to Know

  • Blog
Work from home office space

Staying Productive While Working From Home

  • Blog
Skull shaped stones on tray

Practice Social Distancing by Hosting an Online Conference

  • Blog
Woman holding VSSL branded mug

The Value of Social Media in B2B

  • Blog
An illustrated skull. Skull reads "Wayfarer Wisdom" denoting series title

Wayfarer Wisdom: 4 Tips for Organizing Your AdWords Account

  • Blog
An illustrated skull. Skull reads "Wayfarer Wisdom" denoting series title

Wayfarer Wisdom: Tips for Briefing A Design Project

  • Blog
Wind up robot looking out

Top Ways to Optimize your PPC Campaign Part 1: Automation

  • Blog
An illustrated skull. Skull reads "Wayfarer Wisdom" denoting series title

Wayfarer Wisdom: Local SEO

  • Blog
An illustrated skull. Skull reads "Wayfarer Wisdom" denoting series title

Wayfarer Wisdom: Improving Lead Generation on LinkedIn

  • Blog
An illustrated skull. Skull reads "Wayfarer Wisdom" denoting series title

Wayfarer Wisdom: Tools of Design Software

  • Blog
An illustrated skull. Skull reads "Wayfarer Wisdom" denoting series title

Wayfarer Wisdom: Improving Your Instagram

  • Blog
Laptop showing different social media platform icons

Must-Have Tools for Social Media Management

  • Blog
Multi-level mall with escalators

The Sales Funnel

  • Blog
An illustrated skull. Skull reads "Wayfarer Wisdom" denoting series title

Wayfarer Wisdom – The Basics of Web Development

  • Blog
People working on laptop computer and using calculator

3 Ways to use LinkedIn for Lead Generation

  • Blog
Hand touching artificial intelligence nodes on screen

Artificial Intelligence Marketing

  • Blog
Woman smiling holding a bouquet of flowers

Understanding Purchase Intent

  • Blog
Adam Jones

Featured Employee Of The Month: Adam Jones

  • Blog
Window with neon sign that says Psychic

Boost Your PPC Performance in Q2 with Audience Targeting

  • Blog
Computer on desktop with drawing tablet

New Year, New Web Design Tools

  • Blog
People at large desk working on laptop computers

Micro Animations Have a Major Influence on User Experience

  • Blog
Hands typing on computer

Optimizing B2B Landing Pages is Easier than You Think

  • Blog
Hands holding smart phone with video landing page shown

Mobile Video Advertising in a Mobile-First World

  • Blog
Diagram showing amount of time listened to different genres of music

The Soundtrack Behind VSSL

  • Blog
ThinFilm coasters on top of background showing beers

Case Study: Tapping Into the Craft Brewer’s Conference with ThinFilm

  • Blog
GDPR checklist icon on top of node background

Last Minute GDPR Compliance Checklist

  • Blog
Social media influencer reviewing footwear, she is vlogging about women's fashion and filming herself at home on a video camera

How to use Influencer Marketing Strategies to Target Audience

  • Blog
Young people running from parking garage and one young man looking back

4 Ways to Reduce & Decrease Blog Bounce Rate

  • Blog
Five red hot air balloons floating in the sky with one floating higher than the others

Cost-Effective Brand Awareness Marketing & Strategy

  • Blog
Hand pressing button to launch a rocket

9 Question to Ask Before Hiring A Digital Marketing Agency

  • Blog
Desktop with stationary items on it and a green folder with a recycling symbol on it

What to Consider When Recycling & Reusing Digital Content

  • Blog
Red spectacles focusing on text focused on customers arranged as eye chart test

5 Digital Marketing Focus Areas For Online Reputation Management

  • Blog
Blue-haired young girl smiles

How to Find Your Authentic Image for Your Brand