1. What was your very first job?
My first job was as a ski instructor where I taught lessons for 7 years throughout high school and college.
2. What degree(s) do you have, and from which institutes and fields of study?
I have BAs in political science, advertising/PR, and marketing. I attended Loyola University Chicago, where I also minored in Spanish. I’m currently halfway through my MBA at UCSD. In my grad program, I am focusing on marketing, finance, and social innovation.
3. What do you think is one of the most significant changes that you’ve seen since you started working in your industry?
I think the most notable change I have seen in marketing is the trend towards automation. I have seen automation come into full swing and revolutionize my job. I use automation on a daily basis to create highly targeted marketing strategies and to reshape and analyze what we are doing for clients. It’s exciting to see how quickly things have changed through automation in only a few years.
4. What excites you most about the digital marketing world?
I love digital marketing because it is always changing and I learn something new almost every day. New tools, theories, and trends are introduced constantly, so it’s a fun challenge to stay up-to-date on the latest of everything digital.
5. What do you do when you are not at work?
When I’m not attending class most evenings and on the weekends, I like to travel, spend time with my boyfriend, and go to techno shows.
6. Do you have any hobbies?
My hobbies include makeup, music, scheming, skiing, and seeing as many movies as possible.
7. What thing(s) are you obsessed with?
Eyeliner, Excel, platform shoes, eccentric outfits, and coffee.
8. What’s one thing about yourself that would surprise people?
People would probably be surprised that I am incapable of understanding directions. I can’t find my way around even if I’ve been somewhere a million times. (This made it really difficult to learn how to drive when I moved to San Diego last year.)
9. What’s the best advice you’ve ever received?
“Comparison is the death of joy.” -Mark Twain