1. What was your very first job?
Not sure if this counts, but when I was in elementary school I learned how to sew for fun with my mom and started a small handmade pillow business. I’d take orders from family, kids at school, around the neighborhood and would make custom pillows for my “customers” based on fabric, size and how much stuffing they’d like.
2. What degree(s) do you have, and from which institutes and fields of study?
Undergrad: UCSD, Communication with a focus on international studies and digital media (film). Masters: NYU, Corporate Communication, and Public Relations
3. What do you think is one of the most significant changes that you’ve seen since you started working in your industry?
The power of social media as a platform to directly connect with customers bi-directionally and create a personal relationship with them has been really exciting. Also the level of data available has been a significant change since I first started.
4. What excites you most about the digital marketing world?
I love that it’s an almost infinite medium. There are so many new and dynamic ways to connect with audiences online. It’s an ever-evolving field. There’s always something new being developed. Additionally, with all the data available now there is a ton of opportunity for intelligent marketing.
5. What do you do when you are not at work?
You can almost guarantee I’m outside- sometimes I even work out on the balcony at our VSSL offices! Living in San Diego I love running, hiking and walking on the beach and of course the occasional surf session. I also love all things food and beverage and spend most nights and weekends cooking up new recipes with my husband for our food blog nathanandchristinamakefood.com
6. Do you have any hobbies?
My hobbies are mostly things that help balance out my work-life: teaching and practicing yoga, spending time outside, cooking, traveling. My creative hobbies include painting, sketching and developing recipes.
7. What thing(s) are you obsessed with?
My dog Rex. We rescued him shortly after moving to San Diego and love him so much! We love taking him on adventures, and I occasionally bring him into the VSSL office too.
8. What’s one thing about yourself that would surprise people?
In highschool I was a rower and raced competitively at a state and national level. I was recruited as a collegiate athlete to row at UCSD. That’s how I ended up in San Diego, and falling in love Southern California.
9. What’s the best advice you’ve ever received?
This is a hard one! I’ve received a lot of great advice. Once piece of advice that comes to mind is, “never point out a problem without also having a solution.” It’s really about being proactive and solutions-oriented. This is something I really try to keep at the top of my list in my work environment.