VSSL Agency
No. 4339

Rad Website, New Brand Identity Built in Record Time

Mapp Website & Brand Refresh

/ 2018

VSSL Agency

A Whole New Look

Marketing technology company’s unique brand vision rolls out without a hitch

Background

Mapp, one of the world’s largest private marketing technology companies, had a strong vision for their new brand identity. They lined up a designer to create the identity and relaunch their website with the updated look. And then the designer had to bow out of the project.

With just a couple of months left in the year and a commitment to deliver the website before New Year’s, Mapp came to VSSL. The VSSL crew weighed the challenges ahead – tight timeline, intense creative output, difficult extraction of existing content from an open source CMS – and said, “Yes, we’ll do it!”

Solution

With the project under way, VSSL met with Steve Warren, Mapp’s CEO, to get a better understanding of his vision. His idea was that all marketers are sheep who follow the flock. He wanted to show that rebel sheep blaze a path and do things differently to get results.

“Trying new things in marketing and going against the herd is essential for the types of clients we work with,” Warren said. Mapp serves B2C clients in retail, travel and hospitality, and consumer and packaged goods.

By the same token, Warren pointed out that most digital marketing companies have similar-looking websites. And he wanted to be sure that Mapp’s online presence stood out.

VSSL first tackled the brand identity. Building on Steve’s idea of the rebel sheep, the crew created original sketches and then used an illustrator to hone the image, complete with Mohawk, Vans, a leather jacket – and a badass attitude.

Next, VSSL and Mapp collaborated to focus on the website. VSSL handled the technology side, building the site, integrating Salesforce data and pulling over blog content from Mapp’s existing website, which had been built in TYPO3, a German CMS. VSSL also created a video with motion graphics and animation using the sheep theme. Meanwhile, the Mapp team provided the copywriting.

“We worked hand in hand with the Mapp team, and our two teams supported each other through an intense build and migration,” said Dave Tillson, VSSL principal.

Services:

Brand Refresh, Mascot Design, Website Design, UI/UX, SEO

Website: Mapp

VSSL Agency
VSSL Agency
VSSL Agency
VSSL Agency

“Trying new things in marketing and going against the herd is essential for the types of clients we work with,”

Steve Warren President/Founder, Mapp
VSSL Agency
039 VSSL Agency
VSSL Agency

Results

“VSSL was there when we needed them, and they delivered high-quality work in a short period of time,” Warren said. “And they had the creative chops to take our idea, build on it, and produce something that reflects who exactly who Mapp is – a badass digital marketing platform.” Steve Warren, President/Founder, Mapp

By the end of the 2018, VSSL had launched the Mapp’s new 20-page website, including blog posts. On Jan. 9, 2019, Mapp announced its revamped brand in a Jan 9, 2019, press release, citing its striking new colors, bold taglines and a rebellious sheep as its mascot.

That was just phase one of the project. The next phase includes adding 20 to 30 more pages and building the site in three other languages.

“VSSL was there when we needed them, and they delivered high-quality work in a short period of time,” Warren said. “And they had the creative chops to take our idea, build on it, and produce something that reflects who exactly who Mapp is – a badass digital marketing platform.”