Creating a business website can be extremely exciting and inspiring at the same time. However, many entrepreneurs and business owners, in their excitement, make the mistake of attacking the process of website design themselves. They don’t stop to think about the differences between DIY vs professional website design. We’re here to tell you why this is a major no-no!
The techniques and expertise required to create a website for a business are cultivated through years of experience, training, and diligence. You may have a color scheme in mind, catchy copy with some wordplay, and access to stock photos, but this access is best compared to giving a little league pitcher a baseball as opposed to MLB superstar Jacob DeGrom. Chances are the little leaguer will know how to throw the ball, but let’s face it, he isn’t going to throw 13 strikeouts against a major league team.
Our advice? Don’t be that little leaguer getting teed off on. Rely on expert website design services that will take your thoughts, contributions, and goals into consideration and craft a virtual masterpiece for your business. We’ve conjured up a list of some of the key differences in DIY vs professional website design. Let’s get started, shall we?
DIY vs Professional Website: Design Possibilities
There are indeed many DIY website-building options available like Weebly, Wix, and Squarespace. Nevertheless, these website builders can limit your ability to stay true to your brand. Granted, these website builders are extremely inexpensive, but you get what you pay for. Color schemes, copy fonts and colors, images, layouts, and menu options are all drastically limited in these builders compared to utilizing a professional web designer.
It’s true that professional web designers can come with a hefty price tag. But, the choice in investing in what will be considered your hub for business’ activity will prove to reap major benefits. MailChimp was one of these most commonly talked about website redesigns of 2018. Since their redesign, MailChimp’s marketing services have become renowned as the most prevalent services in the marketing industry. Their use of professional web design services, rather than going in-house, has allowed them to blossom into a B2B powerhouse.
Determining Your Website Needs
Since we were young, our elders have helped us distinguish the difference between wants and needs. You may want your website to look like this or that, or have these features, that color scheme, etc. But, profitability should be your main determining factor. Professional website design companies excel at strategically crafting the kind of site that is most beneficial for your business while adhering to your desires.
For example, a brochure site may seem to get the job done, but in reality, it is best suited for small-scale retail sellers. As a B2B company, this will not suit you. An e-commerce site may not suit you either. For you, your website may, in fact, be your business. This is where applications like project management tools, price comparison engines, and more come into play. These applications are often best handled by website design services with years of experience crafting a site that will properly adhere to your business needs!
Consider Your Skill Level
This is probably the most obvious indicator of whether or not you should rely on a professional service to create a website for a business. If you are an experienced website programmer, chances are you’ll do just fine on your own. But for the rest of us, a professional designer makes significantly more sense.
It should be stated that even if you are an experienced programmer/designer, there are many insights a professional service can provide that you may not have considered. After all, Steve Jobs would remind us that: “Great things in business are never done by one person; they’re done by a team of people.” Thanks, Steve.
What Now?
The choice is yours! But, it should be stressed that collaboration is key to success. Determining what you can allocate to website design will help you realize what kind of service(s) you can afford. All-in-all, the insights and expertise provided by professional website developers and strategists like VSSL will prove to serve you much better than being a lone wolf. Every wolf needs a pack. Finding the right one for you will help you take down big game and make you proud to be the businessperson you’ve grown to be!